Snapchat has a battle on its hands to keep its users after the world-renowned social media app, Instagram, introduced ‘Instagram Stories’ to its base of over 500 million account holders.
The new feature, according to the social media app, “lets you share all the moments of your day, not just the ones you want to keep on your profile”. This, along with their newfound belief that “Everyone has a story”, adds to the impression that the photography app has taken on or rather “stolen” Snapchat’s setup. Both apps want their users to tell a story as well as wanting them to create a narrative through the pictures and videos which they choose to upload. But is Instagram Stories the same or simply better than Snapchat?
Looking at the basic features of the stories on both apps, it’s not hard to conclude that they are very much the same or, in my opinion, exactly the same! Both apps share key feature similarities which make them almost identicle; their stories last for 24 hours and then disappear, the users have the option to add filters and draw on their videos and images. On both apps users are able to watch the stories of only the people they follow, and the motions required to navigate the stories on both Instagram and Snapchat are identical…need I say more?
This has therefore led to a lot of debating as to which app we should now use and after watching several Snapchat stories from YouTubers and other well-known figures in today’s entertainment industry, it is clear that there are mixed opinions. A large number are out rightly voicing their confusion, having followers on both apps, they seem to have a strong preference for their #SnapchatFam, proving that one is more popular than the other social media fan bases you can find on both Instagram and Twitter.
With there being over 10 billion videos watched a day, it is unlikely that this will be the end of Snapchat. There is always the possibility, however, that users will lose interest in Snapchat, but with images that supposedly showing Instagram running the Snapchat workers out of their own offices, it all seems like one big joke. Will we see Instagram buying Snapchat sometime in the future? Possibly, but right now Snapchat still has a lot of work to do especially considering the fact that Instagram has almost double the number of users.
Admittedly, there is one vital difference. The setup of Instagram is loved by many of its users but with the story feature proving to be an optional extension to their profile page; it is not guaranteed to be used by all. The lenses that Snapchat offer, however, are what gives the app the edge it needs to survive, so much so that users are even posting images of themselves with the golden butterflies on their head to their Instagram story – coincidence?