At the start of July, I became an ambassador for the women’s clothing company SHEIN, an online fashion store.
The SHEIN ambassador programme: although occasionally confused with influencer schemes, is designed specifically for students and open for application from any female students with an Instagram account and passion for fashion or photography.
Once selected for the ambassador scheme, several benefits become available for members including access to a personalised discount code, monthly goodie bags, and the chance to earn an income.
The goodie bags are unique to each month and are earned by ambassadors upon completion of a five-minute survey about their ideas for the company’s upcoming events and style planning. This is a really important aspect of the scheme as it involves both ambassadors and SHEIN staff members working together to improve the brand image and suitability to its target audience.
Another huge perk of the scheme is the chance to work at SHEIN’s launch events and promotional stands. For example, just two weeks after I joined the programme, I was invited to work at SHEIN’s London Fashion Week pop-up shop on Great Portland Street, just off of Oxford Street, London.
The pop-up shop event, which took place from Friday, September 13th to Tuesday, September 17th, celebrated the launch of SHEIN’s Autumn/Winter collection and invited celebrities and members of the public to view and buy from the range. My involvement in the event included preparing the shop and working at it on the Friday.
The items on show at the shop were products from SHEIN’s party, workwear, winter coat, and delicate blouse ranges. And to our delight, we were welcomed to pick our favourite piece from the collection to wear to the launch party.
From 6pm onwards, guests including Love Island’s Amy Hart, Joanna Chimonides, Elma Pazar, Jourdan Riana, as well as Tiff Watson (Made in Chelsea) arrived to view the new collections and enjoy the event’s cocktail bar, live DJ and nail salon. Both the evening and public open days which followed were a great success.
I have thoroughly enjoyed my time as a SHEIN ambassador so far and am excited to see what other opportunities the scheme has to offer.
If you’d like to get involved, contact SHEIN UK with a link to your Instagram and explaining why you’d make a great ambassador. In in the meantime, you can get 20% off your SHEIN UK shop by entering code 20TAZ at the online checkout– a great way to save money on this year’s Christmas shop!