London Fashion Week- one of the Big Four fashion events of the world calendar- took place from Friday, September 13 to Tuesday, September 17 this year.
The celebration featured catwalks displaying the latest trends from top designers including Molly Goddard, Victoria Beckham, and Margaret Howell.
And the fantastic array of colour, texture, and personality on display was open for members of the public to view for the first time, starting at £135 per ticket.
Elsewhere in London, members of the public could absorb the creativity of the event by attending workshops with big brands including Mulberry, as well as visiting pop up shops around the city.
One up and coming brand, SHEIN- an online women’s clothing merchant- hosted their Autumn/Winter pop up shop in Great Portland Street from Friday through to the Sunday.
And as one of SHEIN’S student ambassadors, I had the pleasure of working with the team to set-up, launch, and run the shop over the weekend.
Following the success of their LFW pop up shop in May, the team approached its September project with an ambitious vision, helped by their slightly larger venue and influencer party.
The launch event took place on the Thursday evening and saw guests including Love Island’s Amy Hart, Joanna Chimonides, Elma Pazar, Jourdan Riana as well as Tiff Watson (Made in Chelsea) attend.
Upon entering the shop, a large feather accessory display welcomed guests, as well as numerous clothing rails packed with a range of styles from SHEIN’S new collections.
The evening featured a live DJ, cocktail and fizz bar, nail salon, goodie bags, and an open browsing session.
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Thank you to everyone who attended the exclusive preview of our AW19 Pop Up Store✨ We’re NOW OPEN London! 💕 Come and visit our amazing two story store at 107-109 Great Portland Street! 👏🏽 Opening times: Friday 13th September: 10am-8pm Saturday 14th September: 10am-8pm Sunday 15th September: 10am-6pm See you soon gals💖 🎧 @addyedgal 💅🏼 @nuka.nails 🛍 @bespokeeventslondon #SHEIN #SHEINgals #SHEINtakesLondon
The atmosphere was highly positive and elevated by the enthusiasm of SHEIN’s staff members and ambassadors who were keen to engage guests with their knowledge of the new clothing lines.
The official opening of the shop was led by another special guest, Georgia Toffolo who welcomed members of the public on Friday morning as well as looking around the store herself.
Some of the most popular pieces throughout the weekend included those from the delicate blouse and dresses range, party wear collection, and work wear rail.
To browse the collections yourself, visit shein.co.uk and use code 20TAZ at the online checkout for 20% off your purchase.